There’s no magic number when trying to decide on how many products to make. You can be successful with one product or you can be successful with many products. Profitability depends on your pricing strategy.

However, in our online course, we teach “one thing”. Start small, with just one thing that you do really well. Perfect that one product that sells a lot and grow from there.

Stop asking other what price you should put on your products. There is a formula that should be used when pricing products. You must price your products to turn a profit. Don’t price off of feeling. Need help pricing your products? Sign-up for a consultation with Denay.

The formula for pricing your products should include all your costs including, but not limited to, packaging, ingredients, utilities, and salary.

Do not price your products before you’ve calculated your costs. It’s imperative that you understand what your costs are, so your price covers your costs and then some. Not sure how to calculate your costs? Sign-up for a consultationwith Denay.

Always leave room to invest back into the business. You shouldn’t spend every dollar you have coming in. Be sure you’re investing money back into your business for things like marketing, packaging upgrades, expanding your knowledge, and savings.

There are so many options when it comes to where you should sell your products. But remember your state and local laws. Everyone can’t sell everywhere. Let’s start with farmer’s markets and other small markets. This is a great way to get your product community exposure.

Another place you can sell your products is wholesale. Instead of selling directly to the consumer, look into selling wholesale directly to stores, restaurants, hotels, etc. You could even offer white label products for other companies.

Lastly, you could sell online. Again, remember, not everyone can sell their products online, so check with your state or local laws to ensure internet sales is allowed. But selling, online can enable you to expand your reach past your immediate community.

When marketing your business you have three types of marketing to choose from: earned, owned, and paid. Earned marketing is product reviews, media spotlights, social media mentions, guest blog posts / podcast episodes, and social media shares.

Owned marketing includes your website, email marketing tactics and funnels, and social media platforms such as Facebook, Instagram, Pinterest, Tik Tok, and more.

And paid marketing includes paid search engine advertisements, re-marketing to customer who have purchased previously or visited your website in the past, and influencers such as blogger or community personalities who can talk about your product to their followers.

Starting and managing a business is a lot of work. We won’t deny that. So why do it alone? Why not get some help? Search this site for questions you have around starting and managing your home-based food business.

I offer an online course called Kitchen 2 Market: Start Your Home-Based Food Business for any business owner who is just starting their home-based food business or has been in business but is looking to reboot their business.